When you get creative with your presentation titles they will help you stay fresh, relevant, and, most importantly, memorable in the minds of your ideal client. So, let’s dive into the often-overlooked but absolutely crucial element of your presentations: the titles.
Why Presentation Titles Matter
When it comes to keynote speaking, your presentation titles can make or break the first impression you leave with potential clients. Think about it: people often form their opinions of you as a speaker based on very little information. That might be your bio, a short video, or, more often than not, the list of keynote or workshop topics on your website.
Your presentation titles are like a menu. Clients browse through them, looking for something that resonates. In my own experience, clients will often say, “We’d like a mix of this and this,” or, “We’d like number ten.” They don’t just pick at random; they choose what leaps off the page and grabs their attention.
The Power of a Great Title
For me, one of my most resonant titles recently has been:
“Someone Has to Be the Most Expensive—Why Not Make It You?”
That title gets people intrigued. It sparks curiosity. It makes them want to know more. But I’ve had other standout titles over the years, like:
“How to Stay Sane When It Feels Like the World’s Going Crazy.”
That one opened up conversations with lawyers, accountants, entrepreneurs, and even nurses, all looking for guidance during challenging times. Titles like these don’t just describe a talk; they create an emotional connection.
Get Creative with Your Presentation Titles
So how do you come up with titles that grab attention and stand out? Start by putting yourself in the shoes of your audience. Ask yourself:
- What will make them excited to learn more?
- What topics are trending in their world?
- What would stop you in your tracks if you were browsing keynote options?
Take a look at what your competitors are doing. If someone is speaking on AI and you’re also an AI speaker, have you checked out their website to see how they’re framing their keynotes? If not, you’re missing a trick.
Use tools like AI or brainstorming sessions with peers to refine your ideas. Think outside the box and don’t be afraid to test new angles. You know you’ve nailed it when clients start referencing your titles directly, saying things like, “That looks intriguing, exactly what we need right now!”
Reader Experience Meets Audience Experience
As a speaker and book writing coach, I’ve noticed parallels between crafting a book’s reader experience and creating presentation titles. A book’s title, contents page, and back cover all need to excite the reader and make them want to dive in. The same goes for your keynote titles.
If someone looks at your list of presentations and feels energised, inspired, or even curious, they’re far more likely to book you. It’s all about making sure your titles speak to their needs, challenges, and aspirations.
Standing Out in a Crowded Market
In a world filled with noise, your presentation titles can become a crucial part of your speaker brand. They’re more than just labels, they’re a way to position yourself as unique, relevant, and engaging.
So, take the time to get creative with your presentation titles. It’s an investment in your brand, your business, and your ability to stand out in a competitive market.
Final Thoughts
Don’t let this step fall by the wayside. Look outward, do your research, and craft titles that truly reflect your expertise and voice. Trust me, it will pay off when those inquiries start rolling in, all because someone couldn’t resist clicking on that captivating title.
